Inside the Superbrands

S01E08 Typhoo

Skelton delves into the hidden tactics of some of the UK's favorite brands, revealing the measures they take to outmaneuver competitors and attract customers. Meanwhile, Helen investigates the secret behind the 'oo' in Typhoo's tea and meets the team dedicated to revitalizing the brand, including their efforts to test a new eco-friendly, plastic-free teabag aimed at enhancing sustainability.