Made in A Day

S01E05 Sneakers

This episode delves into the forefront of American manufacturing, showcasing the New Balance flagship plant located in Lawrence, Massachusetts. As one of the rare major sneaker brands still producing domestically, they blend advanced technology with artisanal craftsmanship. The synergy of state-of-the-art equipment, skilled artisans, and efficient global supply chains allows them to create and distribute their most popular sneaker, making it accessible worldwide.