The Apprentice

S17E05 Electric Motorbike Advertising

The contestants are challenged to develop a brand for an electric motorbike and design an advertising campaign before presenting their ideas to a panel of industry experts. One project manager, who is enthusiastic about motorbikes, finds that his ideas are overlooked. Meanwhile, the other team’s campaign falters as they prioritize narrative over the actual product. Tensions rise in the boardroom when one candidate is sent home.