It's Always Sunny in Philadelphia

S04E03 America’s Next Top Paddy’s Billboard Model Contest

With the gang's recent spending habits, Paddy's is facing a financial crunch. In an effort to drum up business, Frank purchases a billboard to promote the bar. Meanwhile, Dee opts to make a viral video for YouTube to attract more customers, and Charlie eagerly jumps on board with her project. This leaves Frank and Mac to organize a contest to find attractive models for the billboard. Of course, Dennis can't resist entering the competition, determined to showcase his appeal.