The Food That Built America

S05E12 Burger Empire: The Ray Kroc Story

Set in the 1950s, Ray Kroc, a struggling salesman burdened by financial woes, discovers a simple roadside burger joint that sparks his ambition. Captivated by the potential of McDonald's, he pioneers a new franchising approach, setting off a revolution in the fast-food industry and transforming it into a booming enterprise.