The Toys That Built America

S02E01 Masters of the Toy Universe

After turning down the largest deal ever in the toy industry, Mattel's President Ray Wagner realizes he's lagging behind his former colleague and now rival, Bernie Loomis. Loomis has propelled his small-town toy company to unprecedented success, transforming the action figure landscape. Unwilling to concede defeat, Wagner decides to borrow some of Loomis' strategies to develop a new hit toy that aims to reclaim Mattel's dominance in the market.