The Mega-Brands That Built America

S02E07 Rentals to Riches

A struggling car salesman envisions launching the inaugural rental car service in the United States. Teaming up with cab company proprietor John Hertz, they expand their groundbreaking venture nationwide. However, when WWII veteran Warren Avis enters the scene with his own rental car business, a rivalry ignites between the two. This fierce competition paves the way for the birth of a thriving industry, ultimately evolving into an astonishing $100 billion market.