The Mega-Brands That Built America

S03E02 The Retail Reckoning

In 1962, three iconic American retail brands emerge within months of each other, igniting a fierce competition that will shape the retail landscape for decades. As these giants rise, they each carve out their own unique identities and strategies, leading to a thrilling battle for consumer loyalty and market dominance. This rivalry not only influences the companies involved but also transforms the shopping experience for millions across the nation, setting the stage for the future of retail in America.