The Imagineering Story

S01E03 The Midas Touch

Michael Eisner and Frank Wells breathe new life into Imagineering, fostering significant expansion. They manage to make Disney appealing and trendy among teenagers. Every project the Imagineers undertake becomes a success. However, their flagship venture, Euro Disneyland, exceeds its budget and faces pushback. Negative media attention and cultural blunders lead to disappointing visitor numbers. As a result, management grows cautious, opting to retreat from plans for additional Magic Kingdoms.