The Food That Built America

S02E12 A Game of Chicken

Set in the 1970s, Ray Kroc finds himself in a strong position against his rivals until a competing burger chain lures away his third-highest executive, Don Smith. Determined to retaliate, Smith revamps the new competitor by incorporating innovative strategies he learned from Kroc's franchise. In a bold response, Kroc enlists a celebrated chef to create new offerings like chicken nuggets and breakfast items, aiming to decisively defeat this emerging threat to his empire.