The Food That Built America

S02E05 Cola Wars

During the 1970s, a leading cola company initiates a blind taste test campaign targeting its primary rival. As the competition intensifies, both brands appoint fresh leaders who spearhead aggressive strategies, igniting a fierce rivalry. This clash not only leads to the creation of numerous legendary soda offerings but also sparks unforgettable marketing campaigns that capture the public’s imagination and reshape the beverage landscape.